Rich Lisk, Principal of Small Change Marketing Group, speaks to Rider University students about the sports marketing industry and potential paths to take to break into the business. Taken from the adage, “If you learn, teach,” we try to respond to all requests to share our insight and knowledge on sports marketing and...
Small Change Marketing Group Principal, Rich Lisk, sat down with the Tao of Sports Podcast to discuss the dynamics of sports marketing, ticket sales, building customer relationships and leading new employees in the changing world of sport. You can listen to the entire discussion by using the media player below. For more Tao of Sports...
TRENTON, N.J. –Small Change Marketing Group’s (SCMG) client, the Trenton Titans Hockey Team showed strong growth for a second year in a row. Significant strides were made in attendance and partnership dollars. In 2011, SCMG was hired to revive the fledgling Trenton hockey team. While the 2011-2012 season marked a 21% Increase in attendance...
Wow! Wrestlemania is 29 years old this weekend! Believe it or not I attended the very first Wrestlemania as a kid in Madison Square Garden back in 1985, and I actually worked Wrestlemania VII through Wrestlemania XI from 1991 through 1995. Having had the privilege of working for the WWE it doesn’t remotely...
While I’m on the subject of how things have changed (see March 24th blog)… I speak often to high schools and colleges about careers in sports marketing and I always, always, always tell my students to follow their passion. I tell them that in sports we spend an awful lot of time working so...
Last night was the last home game of the Titan’s season. Like every season and every single team that has ever played a game at any level – professional, college, middle school, or even in rec league, we’ve had our ups and downs. But not last night. Last night, I got to watch the...
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