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To public speak or not to public speak….that is the question

June 13, 2014
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To public speak or not to public speak….that is the question

My week started off with my youngest son having to give a speech at his eight grade graduation awards ceremony.  I think I was for sure  more nervous than he was.  He stayed up late and “crammed” (a chip off the old block) to get the perfect, thoughtful, and humorous speech to deliver to his...

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Shea Flynn Signs Partnership Deal With Black Bear Energy, LLC

December 4, 2013
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Shea Flynn Signs Partnership Deal With Black Bear Energy, LLC

TRENTON, N.J. – Urban Film Skier, Shea Flynn announced today a partnership with Black Blear 500X Energy Drink. Designed as a healthful and effective alternative to boost performance and help reach new peaks in training, Shea is excited about promoting the drink and what it stands for. “Black Bear Energy is extremely excited to...

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My First Taste of Sports Marketing as a Career Choice

May 31, 2013
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My First Taste of Sports Marketing as a Career Choice

Guest Blog by Connor Walker For the past five weeks I was an Intern at Small Change Marketing Group, a small firm specializing in sports management, marketing, communications, and sales and business planning. This internship was my Senior Project, a requirement in order for me to graduate. I chose to do my Senior Project with...

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SCMG’s Rich Lisk Speaks at Rider University

May 17, 2013
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SCMG’s Rich Lisk Speaks at Rider University

  Rich Lisk, Principal of Small Change Marketing Group, speaks to Rider University students about the sports marketing industry and potential paths to take to break into the business. Taken from the adage, “If you learn, teach,” we try to respond to all requests to share our insight and knowledge on sports marketing and...

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SCMG’s Rich Lisk discusses Sports Marketing on the Tao of Sports Podcast

April 25, 2013
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SCMG’s Rich Lisk discusses Sports Marketing on the Tao of Sports Podcast

Small Change Marketing Group Principal, Rich Lisk, sat down with the Tao of Sports Podcast to discuss the dynamics of sports marketing, ticket sales, building customer relationships and leading new employees in the changing world of sport. This podcast was taped the first week of March, 2013.   The podcast first aired on April 25,...

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Learning Sports Marketing From the Master

April 4, 2013
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Learning Sports Marketing From the Master

Wow!  Wrestlemania is 29 years old this weekend!  Believe it or not I attended the very first Wrestlemania as a kid in Madison Square Garden back in 1985, and I actually worked Wrestlemania VII through Wrestlemania XI from 1991 through 1995.   Having had the privilege of working for the WWE it doesn’t remotely...

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Small Change Marketing Group

SCMG is a full service marketing firm specializing in sports marketing/ entertainment including budget design, business and marketing plans, brand identity, sponsorship sales, ticket sales, advertising and promotion.
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