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Shea Flynn Signs Partnership Deal With Black Bear Energy, LLC

December 4, 2013
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Shea Flynn Signs Partnership Deal With Black Bear Energy, LLC

TRENTON, N.J. – Urban Film Skier, Shea Flynn announced today a partnership with Black Blear 500X Energy Drink. Designed as a healthful and effective alternative to boost performance and help reach new peaks in training, Shea is excited about promoting the drink and what it stands for. “Black Bear Energy is extremely excited to...

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My First Taste of Sports Marketing as a Career Choice

May 31, 2013
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My First Taste of Sports Marketing as a Career Choice

Guest Blog by Connor Walker For the past five weeks I was an Intern at Small Change Marketing Group, a small firm specializing in sports management, marketing, communications, and sales and business planning. This internship was my Senior Project, a requirement in order for me to graduate. I chose to do my Senior Project with...

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SCMG’s Rich Lisk Speaks at Rider University

May 17, 2013
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SCMG’s Rich Lisk Speaks at Rider University

  Rich Lisk, Principal of Small Change Marketing Group, speaks to Rider University students about the sports marketing industry and potential paths to take to break into the business. Taken from the adage, “If you learn, teach,” we try to respond to all requests to share our insight and knowledge on sports marketing and...

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SCMG’s Rich Lisk discusses Sports Marketing on the Tao of Sports Podcast

April 25, 2013
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SCMG’s Rich Lisk discusses Sports Marketing on the Tao of Sports Podcast

Small Change Marketing Group Principal, Rich Lisk, sat down with the Tao of Sports Podcast to discuss the dynamics of sports marketing, ticket sales, building customer relationships and leading new employees in the changing world of sport. This podcast was taped the first week of March, 2013.   The podcast first aired on April 25,...

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Learning Sports Marketing From the Master

April 4, 2013
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Learning Sports Marketing From the Master

Wow!  Wrestlemania is 29 years old this weekend!  Believe it or not I attended the very first Wrestlemania as a kid in Madison Square Garden back in 1985, and I actually worked Wrestlemania VII through Wrestlemania XI from 1991 through 1995.   Having had the privilege of working for the WWE it doesn’t remotely...

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SCMG Client Continues Its Trajectory Upwards as the Team Finishes Its Second Year

March 31, 2013
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SCMG Client Continues Its Trajectory Upwards as the Team Finishes Its Second Year

TRENTON, N.J. –Small Change Marketing Group’s (SCMG) client, the Trenton Titans Hockey Team showed strong growth for a second year in a row.  Significant strides were made in attendance and partnership dollars. In 2011, SCMG was hired to revive the fledgling Trenton hockey team. While the 2011-2012 season marked a 21% Increase in attendance...

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Small Change Marketing Group

SCMG is a full service marketing firm specializing in sports marketing/ entertainment including budget design, business and marketing plans, brand identity, sponsorship sales, ticket sales, advertising and promotion.
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