Management Approach

Small Change Marketing Group has a strong and varied foundation of knowledge in the field of sports management.  SCMG has a keen understanding of how the worlds of business and sports interact and how to make those interaction more profitable for everyone involved form the owners to the front office staff, from the talent to the fans, and from the community to the corporate sponsors.  Effective management provides the infrastructure for success across the board.

SCMG will manage and measure results by:

  • Tracking and reporting season ticket and group sales, box office results, and daily attendance numbers, and corporate partnerships and sales.
  • Managing and participating in ticket/sponsorship sales meetings to insure goals are being met and to troubleshoot area that need attention.
  • Providing and implementing on-site training in community outreach, publicity, and sales training

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