My First Taste of Sports Marketing as a Career Choice

May 31, 2013
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Guest Blog by Connor Walker

For the past five weeks I was an Intern at Small Change Marketing Group, a small firm specializing in sports management, marketing, communications, and sales and business planning. This internship was my Senior Project, a requirement in order for me to graduate. I chose to do my Senior Project with Small Change to give me an idea of what the sports business world was like before I go off to University of Massachusetts Amherst where I will study Sports Management.  Working with Small Change was a memorable experience and a great introduction into the field I wish to pursue.

While the internship was only five weeks Connor Walker Small Change Marketing Group Intern long there were so many things I was involved in. Within the first two days I was learning how to deal with phone calls from fans and how to do a press release. As the weeks progressed I saw the process that goes into starting a team from creating a logo to making the marketing plan for the team and the building that will host it. As Mr. Lisk stated early on to my internship, when running an office, utilize your interns as much as possible, it gives them the opportunity to get hands on experience while helping move things along all at the same time. I got plenty of this while researching media outlets to help promote the newest project, as well as research specific companies to sponsor a specific client.

The internship was eye-opening in so many ways. I can’t assume that the atmosphere will be the same in every office, but each day I felt welcomed and I was excited to work. Opinions were always welcomed and discussion was encouraged. The final aspect I was able to retain was the office was a democracy, something Mr. Lisk stressed. Not everyone had to agree on what was to be done but by the end of the day everyone had to believe in what was voted on in order to achieve success.  I think he must have gotten that from Colin Powell  who said, “When we are debating an issue, loyalty means giving me your honest opinion, whether you think I’ll like it or not. Disagreement, at this stage, stimulates me. But once a decision has been made, the debate ends. From that point on, loyalty means executing the decision as if it were your own.”

In closing, there was nothing else I would have rather done for my senior project than work with Small Change Marketing Group.

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Small Change Marketing Group

SCMG is a full service marketing firm specializing in sports marketing/ entertainment including budget design, business and marketing plans, brand identity, sponsorship sales, ticket sales, advertising and promotion.
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