TRENTON, N.J. – The Arena Football League (AFL) in honor of its 25 year anniversary named the 2008 Philadelphia Soul as the second of the 25 Greatest Teams in AFL History. Rich Lisk, Principal of Small Change Marketing Group was the General Manager of that Arena Bowl Championship Team.
In addition to leading the team to the Arena Bowl in 2008, Lisk received a national ESPN Telly Award, as executive producer for the “webisodes” which followed two Philadelphia Soul fans each week throughout the 2007 season. The Telly Award is awarded for outstanding local, regional, and cable television, commercials, programs and segments. Produced jointly with ESPN, the Philadelphia Soul were the only team in the AFL to be featured on ESPN’s “webisodes”.
Lisk was directly responsible for day-to-day operations of the 2008 Philadelphia Soul both on the field and off. Team accomplishments included:
- The only team out of 17 teams to show a profit
- Selling out 94% of the building every game
- Sold franchise record of $300,000 in merchandise sales
- AFL Commissioner’s Award (voted best franchise in the AFL)
- Second highest sponsorship sales in AFL with $3.1 million
That same year, Lisk was awarded the prestigious “40 Under 40” award by the Philadelphia Business Journal, recognizing the most influential business people in Philadelphia.
Small Change Marketing Group has a strong and varied foundation of knowledge in the field of sports marketing, sales, and management. SCMG has a keen understanding of how the worlds of business and sports interact and how to make those interactions profitable and beneficial for all involved – from the owners to the front office staff, from the talent to the fans, and from the community to the corporate partners. SCMG specializes in setting effective sales goals, designing campaigns to support those goals, and utilizing judicious strategies that drive results. Efficient and effective management provide the infrastructure for success across the board.