Small Change Marketing Group Principal, Rich Lisk, sat down with the Tao of Sports Podcast to discuss the dynamics of sports marketing, ticket sales, building customer relationships and leading new employees in the changing world of sport.

This podcast was taped the first week of March, 2013.   The podcast first aired on April 25, 2013.

You can listen to the entire discussion by using the media player below.

For more Tao of Sports Podcasts, visit their website here.